How Disney+Hotstar's new AI feature can help users save internet data

Disney+ Hotstar has launched an AI-powered video optimization technology that could significantly reduce users' data consumption while streaming. The new feature promises to cut download sizes by up to 25% without compromising on video quality.

The patent-pending technology adapts to individual user habits and scene complexity, offering clearer visuals while using less data. This user-centric approach to video encoding has already been applied to over 700 titles in Disney+ Hotstar's premium content library.

Mukund Acharya, Head of Technology at Disney+ Hotstar, stated that the new encoding techniques improve watch time per GB by 12.5%, reflecting the company's commitment to enhancing streaming accessibility for all users.

The AI-based system estimates and refines scene complexity, resulting in an optimised and data-efficient viewing experience. It adapts to user consumption patterns and the context around each scene, setting a new standard for streaming quality across the platform.