What Are Meta’s New Facebook Rules in 2025? How They’ll Crack Down on Copied Content to Protect Original Creators
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In a bid to clean up its content ecosystem and reward originality, Meta has unveiled a set of new rules on Facebook aimed at curbing the spread of copied and low-effort content. These changes are designed to protect original creators from being overshadowed by plagiarised or recycled posts and to encourage more authentic, engaging contributions.
What Meta Considers 'Unoriginal Content'
Meta has outlined clear indicators of what qualifies as unoriginal content, which includes:
However, remixing content creatively, reacting to videos, or transforming them with commentary is still permitted, as long as copyright rules are followed.
Key Changes You Need to Know
How to Keep Your Content Original and Engaging
To stay relevant and visible on Facebook, creators are advised to:
When Will These Changes Roll Out?
Meta will enforce these updates gradually over the coming months. Creators will receive warnings if their posts violate new standards. The company is also setting up tools to track content originality and enforce rules consistently.
Meta is making it clear - originality matters. Facebook is shifting focus toward genuine creators who invest time and creativity into their content. Those relying on copying or trending formats without innovation may soon find their reach - and revenue - sharply reduced.
What Meta Considers 'Unoriginal Content'
Meta has outlined clear indicators of what qualifies as unoriginal content, which includes:
- Reposting content from others without credit or permission
- Uploading videos or images without adding meaningful edits or commentary
- Posting low-effort, recycled material just to gain views or followers
However, remixing content creatively, reacting to videos, or transforming them with commentary is still permitted, as long as copyright rules are followed.
Key Changes You Need to Know
- Reduced Reach for Reposts: Recycled posts will appear less frequently in feeds, giving more exposure to original work.
- Monetisation Penalties: Pages or users who repeatedly share unoriginal content may lose access to monetisation tools.
- Original Creator Links: Facebook is testing features to credit the original creator with visible links when their content is reshared.
- Content Quality Control : Duplicate and low-effort videos will see significantly limited visibility across the platform.
How to Keep Your Content Original and Engaging
To stay relevant and visible on Facebook, creators are advised to:
- Post self-made videos, images, and write-ups
- Add your own spin to shared content - use narration, edits, or visual tweaks
- Avoid uploading short, pointless clips that lack entertainment or value
- Steer clear of TikTok-style videos with visible watermarks or reused vocals
- Use crisp captions and stick to 3–5 relevant hashtags; avoid shouting in all-caps or adding spammy links
When Will These Changes Roll Out?
Meta will enforce these updates gradually over the coming months. Creators will receive warnings if their posts violate new standards. The company is also setting up tools to track content originality and enforce rules consistently.
Meta is making it clear - originality matters. Facebook is shifting focus toward genuine creators who invest time and creativity into their content. Those relying on copying or trending formats without innovation may soon find their reach - and revenue - sharply reduced.
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