Xiaomi Shares Ambitious Vision For India’s Digital Growth With A Sustainable Ecosystem

New Delhi: Xiaomi India is taking significant steps to strengthen its presence in the country's rapidly growing digital landscape. The company recently hosted the Xiaomi Internet Partner Conference ( MIPC India 2025 ) in New Delhi, bringing together experts from the tech, advertising, and app development sectors to collaborate on fostering a more open and sustainable digital ecosystem .

At the core of the event was Xiaomi’s vision of expanding its role far beyond just manufacturing devices. The company is building a comprehensive network of apps, services, and content aimed at providing users with more than just smart gadgets . Nitesh Trivedi, Head of Internet Business (Partnerships & Monetization) for India and South Asia at Xiaomi, shared insights into the company's approach to seamlessly integrating its HyperOS platform with a wide range of devices.

“India is one of the fastest-growing digital economies in the world, with over 900 million active internet users,” Trivedi remarked. “Our ‘Grow with Xiaomi’ strategy ensures mutual benefits for both partners and users through a sustainable open digital ecosystem.”

Empowering Developers and Advertisers

Xiaomi’s roadmap for digital expansion focuses on helping developers and advertisers tap into new opportunities through unique platforms:

• GetApps Platform: This curated app store gives developers the tools to grow their apps while integrating monetization options. New modular services, like widgets, allow users to access essential features without having to download multiple apps, enhancing user engagement and driving up conversion rates.

• Mi Ads for Precision Advertising: This platform uses machine learning to continuously optimize advertising campaigns, which helps reduce costs and increase user acquisition. Backed by artificial intelligence, Mi Ads provides brands with advanced tools for more effective targeting, thus maximizing their reach.

PatchWall : Leading the Future of Connected TV

A standout feature of Xiaomi’s ecosystem is the PatchWall platform, which powers the company’s connected TV services. Trivedi explained how PatchWall has become a hub for both content discovery and advertising, playing a significant role in major sporting events like the IPL and ICC Cricket World Cup, where it reached millions of viewers.

With PatchWall, Xiaomi offers a content-centric advertising solution that keeps users engaged while delivering excellent returns on investment for advertisers. Its seamless integration into the company’s connected TV ecosystem ensures that the user experience remains smooth, all while driving innovation in advertising.

Accelerating India’s Digital Growth

As India’s digital economy continues its rapid expansion, Xiaomi is well-positioned to lead the charge. Trivedi added, “Our ecosystem integrates smart ad solutions across PatchWall, CTV, and our broader app ecosystem. This creates opportunities for developers, brands, and advertisers to thrive in a highly competitive market.”

The MIPC India 2025 conference emphasized Xiaomi’s long-term commitment to nurturing India’s digital ecosystem. With India’s impressive number of 900 million active internet users, it is clear that the country will be a key focus for Xiaomi as it drives forward its vision of a connected and sustainable digital future.