Amitabh Bachchan congratulates Ranbir Kapoor on ARKS launch, calls sneakers comfortable | CliqExplainer

Veteran actor Amitabh Bachchan has extended his heartfelt congratulations to Ranbir Kapoor on the launch of his lifestyle brand, ARKS. The Bollywood megastar, who worked alongside Ranbir in the 2022 film Brahmastra: Part One – Shiva, shared a handwritten note expressing his appreciation for the brand and the sneakers gifted to him by Ranbir Kapoor .

Ranbir Kapoor launched ARKS on February 14, 2024, marking his entry into the fashion and lifestyle industry. The brand offers a range of contemporary clothing and footwear, designed to blend sophistication with comfort. Amitabh Bachchan, known for his classic style, tried on the sneakers and was impressed by their quality and comfort. His note, shared by ARKS’ official Instagram handle, read, “Dearest Ranbir Kapoor , My gratitude for your gift; the ARKS sneakers. Love tried them on and wore them to work. They are rather nice and comfortable! All good wishes to you and your endeavour. Lots of love.”

The gesture highlights the camaraderie between the two actors, who share a professional and personal bond. Ranbir Kapoor and Amitabh worked together in Brahmastra, directed by Ayan Mukerji, which also starred Alia Bhatt, Mouni Roy, and Shah Rukh Khan in a cameo. Their association in the industry has been marked by mutual admiration, and Amitabh Bachchan’s note reflects his genuine happiness for Ranbir Kapoor’s new venture.

ARKS has been in development for quite some time, with Ranbir Kapoor personally involved in curating the brand’s aesthetic and product line. The collection for men features a variety of essentials, including cotton jersey t-shirts, embossed French terry sweatshirts, knitted hoodies, double pique polo shirts, flat-knit t-shirts, and linen shirts. Meanwhile, the women’s collection offers modern top-wear, such as crop tops, cotton jersey t-shirts, flat-knit polo shirts, and kaftan tops. Additionally, it includes modal jersey halter neck tops, cotton twill shackets, French terry hoodies, and twill biker jackets.

Speaking about his vision for ARKS, Ranbir Kapoor shared in a press release, “At ARKS, we believe in creating products that aren’t loud but still make a statement. It’s about finding confidence in the simplicity of design and feeling good in what you wear, what you use, and how you live.” His focus on minimalism and comfort resonates with the brand’s overall philosophy, aiming to create wardrobe staples that are stylish yet understated.

On the work front, Ranbir Kapoor was last seen in Sandeep Reddy Vanga’s Animal, which received widespread appreciation. He is currently busy shooting for Sanjay Leela Bhansali’s upcoming film Love and War, adding yet another ambitious project to his career. With ARKS, he now steps into the entrepreneurial world, blending his passion for fashion with a keen business acumen.

As ARKS gains momentum, Amitabh Bachchan’s endorsement adds another layer of credibility to the brand’s appeal. With Bollywood backing and a focus on quality craftsmanship, ARKS is poised to make a significant mark in the lifestyle segment. Fans and fashion enthusiasts alike are eager to see how Ranbir’s brand evolves in the coming years.

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