Punjabi Singer Shubh Becomes 1st Indian Artist To Be Named UN Global Climate Brand Ambassador. Joins BTS, Leonardo DiCaprio

Punjabi singer Shubh is currently grabbing the headlines after he was named the first-ever United Nations Global Brand Ambassador For Climate Advocacy (UNFCCC) for the UNFCCC Digital Climate Library (DCL). This announcement was made at the 29th Conference of the Parties (COP29).

Shubh scripts historyHis appointment is a major achievement, as he became the first Indian music artist to take on such a prestigious advocacy position within the UN system. The Still Rollin

singer will work alongside some of the world’s most renowned celebrities, including Leonardo DiCaprio, BTS, Billie Eilish, and Prince Harry, who have all been involved in climate change initiatives through the UNFCCC. ALSO READ: Shubh brings to the table not only his music fame but also his vast global reach, with over 20 billion followers and more than 5 billion streams of his music worldwide. His vast influence will enable him to engage diverse audiences and promote the necessity for sustainable living through his platform. Shubh's reaction to the newsExpressing his excitement for the appointment, Subh said, "Growing up in an environment of academicians, building a sustainable knowledge bank is critical. Through this role, I hope to use my platform to bring attention to the issue, share knowledge, and be part of a movement that pushes for a better future, not just for all of us, but for future generations as well. I hope our combined efforts create a positive impact in addressing global warming and fostering sustainable living for all species on our planet." ALSO READ:

For the unversed, the DCL is an initiative designed to digitise and preserve critical climate knowledge, making it accessible to a global audience. Through this collaboration, diverse voices will be united to tackle the pressing issue of climate change.