Instagram Experiments With Repost Feature—Here’s What It Means For Your Feed
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Instagram is trialling a long-anticipated repost feature that may soon let users share others' posts directly to their main feed. Confirmed by the company to TechCrunch, this feature has been in the works since at least 2022 and is now finally being tested with select users.
This update would allow users to reshare not just their own content, but also interesting posts by others—directly within the scrollable feed, without relying on Stories or external apps.
Mixed Reactions From the Community
Unsurprisingly, the test has divided opinion. While some see the repost option as a convenient way to amplify content, others worry it might clutter an already crowded platform.
Instagram currently hosts a variety of content types—Posts, Reels, Stories, Notes, DMs, and ads—and critics argue this could make the feed even more overwhelming.
A Boon for Creators and Original Content
For content creators, however, the repost tool could be a major win. Not only could it increase post visibility, but it also offers a more transparent way to credit original creators, especially for viral memes, photos, or educational posts that often circulate without proper attribution.
This could mark a positive shift in content sharing culture on Instagram, encouraging originality while expanding reach.
Instagram Follows the Lead of Other Social Apps
Currently, many users rely on third-party tools to reshare content—a practice Instagram has largely ignored until now. By introducing an official repost button, the platform aims to streamline this experience and reduce reliance on external apps.
With this, Instagram joins other platforms like Threads and TikTok, which already offer native resharing options, following the precedent set by Twitter’s iconic “Retweet” feature over a decade ago.
Whether this feature becomes a permanent addition will likely depend on feedback from its current test phase. But one thing’s for sure—it has the potential to reshape how content circulates on Instagram.
This update would allow users to reshare not just their own content, but also interesting posts by others—directly within the scrollable feed, without relying on Stories or external apps.
Mixed Reactions From the Community
Unsurprisingly, the test has divided opinion. While some see the repost option as a convenient way to amplify content, others worry it might clutter an already crowded platform.
Instagram currently hosts a variety of content types—Posts, Reels, Stories, Notes, DMs, and ads—and critics argue this could make the feed even more overwhelming.
A Boon for Creators and Original Content
For content creators, however, the repost tool could be a major win. Not only could it increase post visibility, but it also offers a more transparent way to credit original creators, especially for viral memes, photos, or educational posts that often circulate without proper attribution.
This could mark a positive shift in content sharing culture on Instagram, encouraging originality while expanding reach.
Instagram Follows the Lead of Other Social Apps
Currently, many users rely on third-party tools to reshare content—a practice Instagram has largely ignored until now. By introducing an official repost button, the platform aims to streamline this experience and reduce reliance on external apps.
With this, Instagram joins other platforms like Threads and TikTok, which already offer native resharing options, following the precedent set by Twitter’s iconic “Retweet” feature over a decade ago.
Whether this feature becomes a permanent addition will likely depend on feedback from its current test phase. But one thing’s for sure—it has the potential to reshape how content circulates on Instagram.
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