Audi India’s Sales Soar In Q1, Pre-owned Car Business Flourishes
Audi India has kicked off 2025 with a strong sales performance, registering a 17% increase in the first quarter compared to the same period last year. The German luxury car manufacturer delivered 1,223 units between January and March, reflecting rising consumer demand and an improving supply chain. The company attributes its success to an expanding product portfolio and increasing confidence among Indian luxury car buyers, reinforcing its position in the competitive premium automotive segment.
Expanding Market Presence
Balbir Singh Dhillon, Head of Audi India, highlighted the brand’s steady growth, stating that a stable supply chain and positive market sentiment have contributed significantly to its sales momentum. Over the past year, Audi India has worked to address logistical challenges, ensuring that customers receive timely deliveries. This strategic approach has allowed the company to capitalise on the growing interest in luxury vehicles, particularly in the SUV category.
India’s premium car market has been witnessing consistent growth, with evolving consumer preferences shifting towards high-end models. Audi’s latest performance reinforces this trend, demonstrating that luxury car buyers are willing to invest in models that offer both cutting-edge technology and superior driving dynamics.
SUVs Lead the Way
The growing preference for premium SUVs has played a major role in Audi India’s success in the first quarter of 2025. Models like the Audi Q7 and Audi Q8 have emerged as top choices among buyers, driving significant sales volume. The continued popularity of these SUVs underscores the strong appeal of spacious, high-performance vehicles in the Indian luxury car segment.
Audi’s commitment to providing a versatile range of vehicles has further strengthened its standing in the market. With a mix of petrol, diesel, and electrified powertrains, the brand caters to a diverse set of consumers looking for both performance and sustainability in their vehicles.
Pre-Owned Luxury Car Market Booms
In addition to its new car sales, Audi India’s pre-owned car business, ‘Audi Approved: plus’, has experienced remarkable growth. The division recorded a 23% increase in sales in Q1 2025, reflecting the surging demand for certified pre-owned luxury cars. The rise in second-hand premium car purchases highlights a shifting trend where buyers are increasingly looking for high-quality used vehicles that come with manufacturer-backed warranties and certifications.
With Audi’s stringent quality checks and comprehensive warranty coverage, more customers are turning to ‘Audi Approved: plus’ as a reliable alternative to buying brand-new vehicles. This trend has also been fuelled by the increasing awareness of depreciation costs associated with luxury cars, making pre-owned options a more attractive proposition for many buyers.
Launch of the RS Q8 Performance in India
Further solidifying its SUV lineup, Audi recently introduced the facelifted RS Q8 Performance, its most powerful SUV offering in India. Priced at Rs 2.49 crore (ex-showroom), the high-performance SUV features subtle design enhancements along with a 4.0-litre twin-turbocharged V8 engine. Capable of accelerating from 0 to 100 km/h in just over three seconds, the RS Q8 Performance is designed for enthusiasts seeking exhilarating performance paired with opulent interiors.
Audi’s decision to bring the RS Q8 Performance to the Indian market highlights the growing demand for high-performance luxury SUVs. As buyers continue to seek premium models that offer both power and prestige, the RS Q8 Performance is set to attract a niche yet passionate customer base.
As Audi India builds on its strong start to 2025, the company remains focused on expanding its footprint in the country’s luxury car market. With a steady pipeline of new launches, including electric and hybrid models, the brand is well-positioned to cater to India’s evolving automotive landscape.
The first quarter’s sales figures underscore Audi’s growing influence in the Indian luxury segment, driven by strategic product offerings and improved operational efficiency. As customer preferences continue to shift towards premium SUVs and high-performance models, Audi India’s sustained growth trajectory suggests a promising year ahead.