How To Use Instagram Polls To Connect With Your Audience

Instagram's Interactive Polls feature makes Stories more engaging by allowing users to ask questions and collect instant responses. Whether you're an influencer, a brand, or just a casual user, polls can help you entertain, gather opinions, or conduct quick market research.

Creating Your First Poll

Step 1: Open Instagram and Create a Story

• Open the Instagram app and tap the plus (+) icon at the top-right corner.
• Select Story mode.
• Capture a new photo/video or choose an existing one from your gallery as the background.

Step 2: Add a Poll Sticker

• Tap the sticker icon (a square smiley face) at the top.
• Scroll down and select Poll from the list of stickers.
• This will add an interactive poll overlay to your story.

Step 3: Customize Your Poll

• Enter a question and up to four answer options.
• By default, the options are "Yes" and "No", but you can edit them for more specific responses.
• For a scale-based question, use the Emoji Slider and select an emoji that fits your theme.

Sharing and Engaging with Your Audience

Step 4: Post Your Poll

• Once you're happy with your poll, tap Done and then select Your Story to share it.
• Your followers can now vote and interact with your poll.

Step 5: Check Poll Results

• To see responses before they disappear after 24 hours, swipe up on your story.
• You’ll find details like vote counts for each option and who voted (for account holders).
• You can use these insights to better understand audience preferences.

Boost Engagement with Poll Results

• Share the poll results with your followers to spark more discussion.
• Use the feedback to shape your future content strategies and enhance audience interaction .

Polls are a fun and interactive way to connect with your audience—so start experimenting today!